Abdominal Creams For Men, Part 2: Learning From The Cellulite Cream Rip-Off

Read Part one of this Article here

We men are lucky. We don’t get cellulite. The part of our body responsible for holding and positioning our fat cells is shaped fundamentally different than that of a woman. Ours are like a cross-hatch, while women have more of a straight vertical pattern.

As a result, no matter how much fat we add on, it’s very unlikely that we’ll get any of the famous cellulite symptoms — the orange peel, cottage cheese, or mattress texture look.

If we don’t get cellulite, what’s the issue?

Well, first there’s the fact that — if you’re a guy reading this — and you have a girlfriend, wife, or female friend, you should know how cellulite works so you can help them avoid buying a rip-off, useless cream.

But it goes beyond that. It goes beyond that because now, the same people responsible for selling BS cellulite creams to women over the past several years have now moved on to a lucrative, huge market — men looking to get six pack abs.

Fat loss/ab-definition creams for men

Just like cellulite creams, most of the stuff currently being peddled to men is nothing more than a strong stimulant. It makes the skin tingle (partly because it’s a little bit toxic), and it causes the skin to tense up wherever we apply it.

You ever used one of those “icy-hot” style gels for an injury? It’s not much different than that.

Except the marketing behind these creams — as with cellulite ones, too — is much more complex. It’s all about scientific facts. About specific numbers of days.

About proving to reduce fat (or the appearance of fat) around the topical area in 14 to 30 days or your money back.

And beyond that, of course — it’s about looking in a little expensive bottle for results that can only come from strength training and nutrition.

The spot-reduction myth

Cellulite creams are sold — and sold a lot — with the idea that women can put it on a certain “problem” area of their body, one that is magically predisposed to display signs of cellulite, as an actual treatment.

For men’s abdominal cream, the manufacturers know that lots of men have visible bellies, and that a six-pack (for interconnected reasons), is the most desired male form. Just like the women buying cellulite cream want a smooth butt and thighs, the men want flat, washboard abs. And there’s a cream for that.

Combatting cellulite is one thing, combatting a gut is entirely different

The worst thing about this is that cellulite is a legitimate gendered problem that can happen even to people who are trim and in shape. The only real way to combat it is by getting your body’s fat percentage down enough that there’s just no way the fat is going to show through — and that can be tough, even for people in good shape.

But getting six pack abs, while also an uphill climb, isn’t susceptible to the same tricks of gender that stick women with that cellulite demon. Most any guy can get them and get rid of his gut, and there isn’t much that his gender is going to do to sabotage it.

And yet these creams are sold in the same way — men develop beer bellies in a way women don’t (maybe true, but irrelevant), and therefore we need a cream to combat them and help us get that six pack.

Don’t fall for it.

Next up: the specific male-centered marketing tricks used to try and sell these creams to you, and how you can avoid falling for them.