Abdominal Creams For Men, Don’t fall for this scam!

This is a site about getting a six pack. I give you everything you need and more to transform your body, to eat right, and to get that six pack you’ve always dreamed about.

But that’s an important word I just used up there. Dream. It’s no secret that the diet industry is largely founded upon all the different dreams that people have of getting fit, in shape, thin, or just losing the weight they’ve got. There’s no denying it.

And yet, despite all the crazy diets, products, and flat-out scams that have been sold in the name of supposedly helping people get fit, for a long time there have been areas of the fitness world that have been immune from some of the more dubious marketing techniques that you can find in this industry. Take bodybuilding.

Bodybuilding is less susceptible to scams — why?

Now I’m not saying you won’t find some silly scams within the world of bodybuilding, or some ridiculous, dubious claims about miracle products. But in the end, bodybuilding is still fundamentally about a lot of hard work to build up your muscles. It’s exceedingly difficult to take big shortcuts or cheat your way to a ripped body.

Enter the six pack

But now we get to the six pack. There’s no other muscle group so romanticized, so much a part of popular culture, so widely known as to have a nickname. Italians call it the “tartaruga”, which refers to a turtle shell. MTV’s Jersey Shore featured a character (The Situation) whose nickname was directly derived from his six pack, which he showed off about once every 30 seconds.

Besides biceps, which look strange when they’re the only muscle you’ve spent time developing, having a six pack is considered — by a great deal of guys — to be the apex of fitness, the goal you’re striving towards. It’s probably why you’re on this site. Get a six pack, they say — and the rest sorts itself out.

And now, enter the scams

With the six pack taking such a dominant position in what we might call the “casual bodybuilding” or “popular strength training” world, it stands to reason that some savvy marketers — and some pretty huge cosmetics companies — might try to make some money off everyone’s interest in them.

And that’s exactly what they’re doing.

You might have seen ads for abdominal creams. Nighttime creams. Stomach rubs. God knows what.

Rub it and forget it

The idea is simple — you rub these creams onto your abs, and then go to bed.

And what happens in the meantime?

Supposedly, these creams go to work on your fat cells. Or your muscles. Through your skin. Without burning it. That’s right — these creams manage to penetrate through the epidermis and then what… disintegrate your fat cells, without disintegrating your stomach, too? The (junk) science is dubious.

Classic Tactics From “Women’s Marketing”

One of the most interesting things about this new development is that these ‘miracle creams’ have been around for a long while — but they’ve usually been sold to women, to combat cellulite.

One day (I’m guessing), a marketing exec at one of these companies figured they could start selling them to men, looking to build their ab muscles or get a six pack. And it’s working.

Now, the majority of scam products being sold to men are no longer all about “making it longer”. They’re about getting a six pack.

We’re Doing A Full Series

While I want you to transform your body and realize that dream, I also want nothing more than for you to take real steps towards doing it — not just ones that disappoint you in the end. Fundamentally, you have to work to get the six pack you want.

And creams won’t help you work.

We’re going to be looking at a bunch of different aspects of these abdominal creams:

• how classic scare tactics from women’s magazines are being transposed to the male market
• the special marketing tricks and techniques being used to sell this stuff
• the dubious, crappy junk science behind these creams
• 10 alternatives that are guaranteed to give you more results than a night-time cream

Your first step

Don’t buy an abdominal cream. Do an extra workout instead. Go for a 20 minute vigorous walk. Do 25 push-ups. I guarantee every one of those is more effective — in every way — than a cream for your abs. And I intend to prove it.